The library of the department of journalism and philology of the FРSС of Sumy State University has been replenished with a new electronic study guide “How to write advertising and PR-texts”, which is primarily intended for students of the educational and professional program “Advertising and public relations”.

From the training manual, readers will learn how to write advertising texts for social networks, printed products of various types, advertising in the urban environment, etc. Much attention was paid to the writing of press announcements and press releases, and the preparation of questions for PR interviews was considered in detail.

 – Indeed, the ability to write exciting texts is one of the most important for future advertisers and PR specialists, – says the author of the training manual, associate professor of the Department of Journalism and Philology of the FРSС of Sumy State University, Yaroslav Yanenko.  – Despite the fact that in today's world visual information dominates, it is difficult to imagine an effective advertising or PR message without a bright slogan and interesting text.
The manual also contains practice-oriented tasks structured by sections and examples of educational tests.

You can download the electronic study guide at the following link:
https://essuir.sumdu.edu.ua/handle/123456789/91580.